Cross-selling is an eCommerce practice where retailers offer a user additional products that complement those that they have already purchased or are about to purchase. Up-selling, in its turn, is the strategy that consists of suggesting a user more expensive or upgraded products compared to those that they have initially chosen.
| Case | Cross-selling example | Up-selling example |
| A user wants to buy a cell phone from your company | Suggesting a screen protector, phone case, or headphones | Offering a phone with a bigger screen, better camera, upgraded features, and, thus, a higher price |
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Basics